Hemant Kumar Sharma
Digital marketing agency start karna aaj ke time mein pehle ke comparison mein kaafi easy lagta hai. Ek laptop, kuch tools, Canva, Meta Ads Manager, Google Ads account, SEO tools, AI writing support, few clients, and you are in business. Bahut agency owners isi tarah shuruaat karte hain — pehle freelance projects, phir 2–3 clients, […]
Aaj ka important marketing lesson kisi new ad format ya algorithm hack se nahi aa raha. Woh ek landmark platform-governance settlement se aa raha hai. 26 August 2026 ko Meta aur bipartisan U.S. state attorneys general ne proposed settlement announce kiya, subject to judicial approval. Agreement Facebook aur Instagram par under-18 users ke liye time […]
ChatGPT Ads ek experimental placement se gradually more structured advertising platform ki taraf move kar raha hai. OpenAI’s latest official documentation now describes CPM, CPC aur conversion-optimised CPC objectives; iOS, Android aur Web platform targeting; custom audiences; product-feed campaigns; Pixel and Conversions API measurement; and reporting that can include conversions. Indian marketers ke liye yeh […]
Conversion tracking digital advertising ka foundation hai, lekin practical reality mein bahut se Indian business websites par forms, WhatsApp clicks, phone calls, purchases aur lead actions ya to track nahin hote, ya galat track hote hain. Google ab Google tag aur Google Tag Manager ko closer, more unified system mein la raha hai. Is update […]
Google Ads reporting ka next phase sirf clicks, conversions aur ROAS dashboards tak limited nahin hai. Google Ads API v25.1 measurement teams ko lift studies, category benchmarks, brand sentiment, loyalty segments aur original conversion value jaise deeper signals programmatically access karne ki direction deta hai. Indian agencies, consultants aur in-house teams ke liye iska real […]
Low-cost reach useful lag sakti hai, lekin low-value inventory conversion aur brand trust dono ko silently damage kar sakti hai.
AI Jobs Grow Ho Rahe Hain—Opportunity Sab Tak Kyon Nahi Pahunch Rahi? Artificial intelligence ki discussion usually productivity, automation and salary potential par centred rehti hai. LinkedIn ki new research uncomfortable question raise karti hai: AI jobs fast grow kar rahi hain, lekin access equally distribute kyun nahi ho raha? LinkedIn’s official research summary, published […]
Instagram has refreshed its brand identity after more than ten years. The visible change is a new wordmark, but the deeper story lies in typography, restraint, creative expression and the decision to evolve without discarding recognition.
Google Ads mein automation badh rahi hai, lekin serious advertisers ka real concern “AI use karein ya nahi” se zyada “AI ko safely test kaise karein” hai. Budget badhana, Target CPA ya Target ROAS change karna, aur AI Max enable karna directly business outcomes affect kar sakta hai. Isliye prediction aur experiment ke beech clear […]
Google Ads mein lead form ke baad ab conversation-led qualification ka phase shuru ho raha hai.