Hemant Kumar Sharma
Google Ad-Tech Ruling: Breakup Nahi, Par Rules Badlenge Google ke advertising ecosystem par aaya latest U.S. court decision ek dramatic breakup order nahi hai. Court ne Google ko AdX bechne ya publisher ad-server business alag karne ke liye force nahi kiya. Lekin decision “business as usual” bhi nahi hai: judge ne behavioural remedies ko accept […]
Facebook ya Instagram ad dekhkar user ka default assumption hota hai ki platform ne advertiser aur landing page ko basic level par verify kiya hoga. Isi trust gap ka misuse scammers karte hain. Aug 31, 2026 ko Reuters ne report kiya ki Indian Cyber Crime Coordination Centre (I4C) ne Meta ko aise ads ke baare […]
Scheduled AI ab sirf clock dekhkar run nahi karta—supported Gmail, Slack aur GitHub events par relevant work start kar sakta hai. Lekin useful automation ke liye precise trigger, condition aur approval boundary zaroori hai.
Ek Chhota Feature Jo Daily Work Ko Seriously Badal Sakta Hai Indian professionals rarely operate from a single Google account. Ek personal Gmail hota hai, ek office ya business account, kabhi client-specific Google Workspace identity aur kabhi older account jisme records, contacts ya calendars pade hote hain. AI assistant useful tab hota hai jab woh […]
Europe mein Google ki enforcement approach badli hai. India ke liye sabse important baat yeh hai: paid guest posting ko safe shortcut samajhne ki galti bilkul na karein.
Digital marketing agency start karna aaj ke time mein pehle ke comparison mein kaafi easy lagta hai. Ek laptop, kuch tools, Canva, Meta Ads Manager, Google Ads account, SEO tools, AI writing support, few clients, and you are in business. Bahut agency owners isi tarah shuruaat karte hain — pehle freelance projects, phir 2–3 clients, […]
Aaj ka important marketing lesson kisi new ad format ya algorithm hack se nahi aa raha. Woh ek landmark platform-governance settlement se aa raha hai. 26 August 2026 ko Meta aur bipartisan U.S. state attorneys general ne proposed settlement announce kiya, subject to judicial approval. Agreement Facebook aur Instagram par under-18 users ke liye time […]
ChatGPT Ads ek experimental placement se gradually more structured advertising platform ki taraf move kar raha hai. OpenAI’s latest official documentation now describes CPM, CPC aur conversion-optimised CPC objectives; iOS, Android aur Web platform targeting; custom audiences; product-feed campaigns; Pixel and Conversions API measurement; and reporting that can include conversions. Indian marketers ke liye yeh […]
Conversion tracking digital advertising ka foundation hai, lekin practical reality mein bahut se Indian business websites par forms, WhatsApp clicks, phone calls, purchases aur lead actions ya to track nahin hote, ya galat track hote hain. Google ab Google tag aur Google Tag Manager ko closer, more unified system mein la raha hai. Is update […]
Google Ads reporting ka next phase sirf clicks, conversions aur ROAS dashboards tak limited nahin hai. Google Ads API v25.1 measurement teams ko lift studies, category benchmarks, brand sentiment, loyalty segments aur original conversion value jaise deeper signals programmatically access karne ki direction deta hai. Indian agencies, consultants aur in-house teams ke liye iska real […]