Social Media

Instagram for Business – Verified Badge

Are you an Instagram user? If so, you’re in good company: there are more than 300 million active users on Instagram.

But did you know that even though you’re following an account and liking their photos, there’s no way to tell if that account is really who they say they are? For example, a celebrity might be using a fake name to use their fame to sell products or services—and it could be difficult for fans to catch the imposter if they don’t know what to look for.

Are you a public figure, celebrity, or brand trying to get verified on Instagram? We’re excited you’re interested in getting verified on Instagram. To get started, you will need to confirm that you are an authentic presence of the public figure or brand you’re representing. Please go through the details below and it will surely going to clear queries in your mind.

What is a verified badge on Instagram?

A verified badge is a check verified that appears next to an Instagram account’s name in search and on the profile. It means Instagram has confirmed that an account is the authentic presence of the public figure, celebrity or brand it represents. Instagram don’t use the verified badge verified to endorse or recognize public figures or brands. The verified badge verified is a tool to help people find the real accounts of public figures and brands, and it means Instagram verified this is a notable and authentic Instagram account. A verified badge is not a symbol to show importance, authority, or subject matter expertise. Once verified, you may not change the username on your account, and verification cannot be transferred to a different account. Instagram accounts that impersonate public figures or other people go against Instagram Community Guidelines and aren’t allowed on Instagram. Note: While many public figures verify their account on Instagram, not all public figures have verified badges verified.

How do you request a verified badge on Facebook?

The verified badge means Facebook has confirmed that the Page or profile is the authentic presence of the public figure or brand it represents.
Verify your profile or Page

You can fill out this form to verify your profile or page.

What are the requirements to apply for a verified badge?

Instagram look at a number of factors when evaluating Facebook Pages and profiles to determine if they’re in the public interest and meet their verification criteria. In addition to following Facebook’s terms of service and community standards, Pages and profiles need to be:

  • Authentic: Represent a real person, registered business or entity.
  • Unique: Be the only presence of this person or business. Only one Page or profile per person or business may be verified, with exceptions for language-specific Pages and profiles. We don’t verify general interest Pages and profiles (example: Puppy Memes).
  • Complete: Have an about section, Page or profile photo and recent activity, including at least one post.
  • Notable: Represent a well-known, often searched person, brand or entity. We review Pages and profiles that are featured in multiple news sources, and we don’t consider paid or promotional content as sources for review.

If your Page or profile doesn’t meet the criteria for a verified badge, there are other ways to let people know it’s authentic. For example, you can link to it from an official website, Instagram profile or Twitter account.

We hope this article has helped clarify how we think about verified badges, so now when someone tells you about a new celebrity on Instagram, you can tell them whether or not it’s real!