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Hemant Kumar Sharma

UGC Content vs Influencer Marketing: Strategy, Benefits & Risks

UGC Content aur Influencer Marketing: Reality, Difference, Strategy aur Brand Owners ke liye Practical Playbook Digital marketing industry pichhle 10–15 saalon mein kaafi evolve ho chuka hai. Jahan pehle glossy ads, celebrity endorsements aur heavy media buying se brand banta tha, aaj trust, authenticity aur relatability currency ban chuki hai. Isi shift ke centre mein […]

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Hemant Kumar Sharma

The Ultimate Social Media Calendar for India – 2026

A Strategic, Business-First Blueprint for Brands, Founders & Professionals In a market as sentiment-driven and culturally layered as India, social media planning cannot be improvised. It must be engineered. A well-architected annual social media calendar is no longer a convenience—it is a commercial asset that synchronises brand storytelling with cultural momentum. This 2026 Social Media […]

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Hemant Kumar Sharma

The “Invisible KPIs” Every Marketer Should Track (But Most Don’t)

Introduction: When Numbers Look Good but Growth Feels Stuck Most marketing reports look impressive. Yet business owners still ask: “Leads kyun nahi aa rahe?”“Conversions kyun slow hain?”“Sales impact kahan hai?” This is where the uncomfortable truth emerges: 👉 Most marketers track visible KPIs, not meaningful KPIs. The real performance indicators—the ones that decide whether your […]

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Hemant Kumar Sharma

Social Media Platform Updates You Must Know (15 November 2025 – 20 December 2025)

The last few weeks of 2025 brought quiet but powerful shifts across major Social Media Platform Updates. These updates are not cosmetic—they directly impact reach, visibility, monetisation, trust, and content strategy. This blog post is a clean, structured, ready-to-publish summary designed for business owners, marketers, consultants, and creators who want clarity without noise. The Big […]

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Hemant Kumar Sharma

Rich Dad Poor Dad Lessons in Digital Marketing: Don’t Work for Money — Make Money Work for You

Introduction: Aaj ke Digital Zamane ka “Rich Dad Thinking” Robert Kiyosaki’s Rich Dad Poor Dad ne duniya bhar ke entrepreneurs ka mindset badal diya.Aur agar aap Digital Marketing, Freelancing ya Online Business mein ho, toh ye book aapke liye ek goldmine hai. Kiyosaki ka pehla chapter — “The Rich Don’t Work for Money” — ek […]

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Hemant Kumar Sharma

20 Google Ads Problems Advertisers Face in India & Their Smart Solutions

India mein Google Ads ka craze toh hai, lekin advertisers kaafi common problems face karte hain — chahe wo chhoti dukaan ho ya badi agency. Agar aap Google Ads chala rahe ho aur results waise nahi aa rahe jaise expected the, toh yeh guide aapke liye hi hai. Let’s deep dive into the 20 sabse […]

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Hemant Kumar Sharma

Top 20 Self-Hosted WordPress Problems & Solutions

WordPress ka apna ek charm hai – flexible, powerful, aur beginners ke liye perfect platform. Lekin jab baat self-hosted WordPress site ki aati hai, toh thoda sa technical knowledge zaroori ho jaata hai. Agar aap India mein apna website khud manage kar rahe ho, ya kisi client ke liye kaam kar rahe ho – chances […]

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Hemant Kumar Sharma

10 Common YouTube Studio Problems Creators Face — And How to Solve Them Effectively

In today’s creator-driven digital ecosystem, YouTube has become one of the most powerful engines of brand visibility and revenue generation. With more than 2.7 billion active users, the platform offers every creator — from solo vloggers to established businesses — a remarkable opportunity to tell stories, educate audiences, and build thriving communities. Yet, behind the […]

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Hemant Kumar Sharma

Digital Marketing Strategic Game: Play Like a Grandmaster, Win Like a Market Leader

Author: Hemant Kumar Sharma – Digital Marketing Consultant, Trainer & Mentor (Delhi NCR, India)Audience: Founders, CMOs, Start-ups, and SMEs looking for a seasoned strategist who can convert chaos into compounding growth. Marketing ko Chess ki tarah khelo, market ko board samjho Agar aap digital marketing ko sirf ads aur posts samajh rahe hain, toh aap […]

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Hemant Kumar Sharma

Synthetic Intelligence in Digital Marketing: The Game-Changer for Your Strategy

क्या aapko lagta hai artificial intelligence sirf ek buzzword hai? Sochiye fir se. In today’s digital marketing landscape, “synthetic intelligence” (another term for advanced AI) has become a game-changer. From chota startups to badi global brands, sab log AI ko apne marketing strategies mein integrate karne ki koshish kar rahe hain. Why? Kyunki AI se […]