Introduction: ROI क्या है और क्यों जानना ज़रूरी है?
Business mein sabse important सवाल यही होता है – “Is marketing ka return kya mila?”
Yaani, ROI – Return on Investment.
Chahe आप ek startup हो ya established business, agar आप digital marketing mein paisa invest कर रहे हो (Facebook Ads, Google Ads, SEO, social media, email marketing), तो ये जानना बहुत ज़रूरी है कि:
“Aapko us investment se kitna paisa, brand value ya customer mila?”
ROI sirf ek number नहीं है — ये aapki strategy, budget aur performance ka reflection होता है.
Agar aap ROI को समझते नहीं, तो aap blindly पैसे burn कर रहे हो.
Let’s decode ROI in digital marketing in simple Hinglish!
ROI in Digital Marketing: Simple Formula
सबसे पहले समझते हैं basic formula:
ROI (%) = [(Net Profit from Marketing – Cost of Marketing) / Cost of Marketing] × 100👉 Example:
If you spend ₹50,000 on Facebook Ads, and you earn ₹2,00,000 worth of sales directly from those ads, and after deducting all other costs (product cost, logistics, etc.) your net profit is ₹80,000:
ROI = [(₹80,000 – ₹50,000) / ₹50,000] × 100 = 60%मतलब, हर ₹1 के खर्च पर ₹1.60 वापस आया (including the original ₹1)
ROI Includes:
- Ad spend
- Agency/Consultant fees
- Design, content, tools
- Landing page cost
- Email software (Mailchimp, SendGrid)
- SEO tools etc.
Why ROI is NOT Always Just Sales?
बहुत बार लोग सोचते हैं कि ROI सिर्फ पैसा है — नहीं!
👉 Digital ROI = Monetary + Brand Value
✔ Leads generation
✔ Brand visibility
✔ Social media engagement
✔ Email list growth
✔ Customer loyalty
✔ Repeat business
Soch badliye: हर marketing effort long-term brand banana hota hai, not just instant sale.
Different Channels के ROI कैसे अलग होते हैं?
हर platform या channel का ROI अलग होता है:
| Channel | Average ROI Potential | Key Metric for ROI |
|---|---|---|
| SEO (Google) | High (long-term) | Traffic, Leads |
| Google Ads | Fast, measurable | Conversions |
| Meta Ads (FB/IG) | Fast, creative-heavy | Engagement + Sales |
| Email Marketing | Highest ROI source | CTR, Sales |
| YouTube Organic | Slow but powerful | Watch Time + Leads |
| LinkedIn Ads | Niche ROI (B2B) | Leads & Bookings |
Pro Tip: Hemant Kumar Sharma recommends always tracking ROI using a CRM + UTM links for each campaign.
Real-World ROI Case Study: (Client Example)
Client: Astrology Consultant (India)
Channel Used: Facebook Lead Ads
Ad Spend: ₹10,000
Leads Generated: 92
Conversions (Paid Clients): 11
Average Sale Value: ₹2,500
Total Revenue: ₹27,500
Net Profit: ₹17,500
ROI: 175%
🎯 Client ने ₹1 spend किया और ₹2.75 कमाया!
Want similar ROI-focused campaign? 👉 Consult with Hemant Kr. Sharma today!
How to Track ROI Properly (5 Step Method)
- Set Clear Goal:
Sales, Leads, Followers, Downloads — क्या चाहिए? - Use UTM Parameters:
Track karo Google Analytics se har ad ka source - Lead Capture Systems:
Zoho CRM, WhatsApp, Lead Forms – jo bhi use karo, sab track hona चाहिए - Attribution Strategy:
First-click, last-click ya multi-touch?
(Note: Google Ads vs FB Ads credit fight!) - Assign Monetary Value:
Every lead or action ko ₹ value दो, not just sales.
Top Mistakes in Measuring ROI
❌ ROI बिना context समझे calculate करना
❌ सिर्फ sales को ROI मानना
❌ Funnel tracking ना होना
❌ Branding और trust ko ignore करना
❌ हर channel का ROI एक जैसा मानना
ROI को smart तरीके से track करें, वरना गलत conclusions पर पहुंच सकते हैं।
How to Improve Your ROI? (Pro Tips)
1. Funnel Clarity Lao:
Landing page se लेकर thank you email तक – हर step mapped हो
2. High Intent Audience Choose Karo:
Google Ads > Facebook Ads (for bottom funnel leads)
3. Creative Testing & Optimisation:
A/B Test your creatives, copy, headline, CTA
4. Offer Value, Not Just Product:
Lead magnets, free trials, webinars — increase conversion rate
5. Retargeting Must Hai:
Website visitors + video viewers + add-to-cart ko dubara ads दिखाओ
6. Automated Follow-up Systems:
Email + WhatsApp drip = Higher conversion + better ROI
7. Work with ROI-Focused Expert
📞 Book a strategy call with Hemant Kr. Sharma – Digital Marketing ROI Specialist
FAQs – ROI in Digital Marketing
Q1: क्या ROI सिर्फ product-based businesses के लिए है?
👉 नहीं, services, consulting, even NGOs भी ROI measure कर सकते हैं.
Q2: Social media ka ROI कैसे निकालें?
👉 Brand awareness, engagement, leads + UTM + Pixel tracking से.
Q3: कितने समय में ROI दिखता है?
👉 Depends on channel:
Conclusion: ROI के बिना Marketing नहीं!
Aaj ka digital world numbers driven hai.
Har business owner, chhota ya bada, ROI पर nazar रखता है.
But ROI सिर्फ एक number नहीं — ये ek vision है.
Aap kitna smartly plan करते हो, execute करते हो और measure करते हो — वही ROI decide करता है.
✅ Agar aap bhi confused हैं कि आपके campaigns में कितना ROI आ रहा है या आप सिर्फ खर्चा कर रहे हो बिना result के —
📞 Then it’s time to talk to a Digital Marketing ROI Consultant – Hemant Kumar Sharma
Take Action Now
🎯 Want Higher ROI from Your Digital Marketing?
👉 Book a strategy session with Hemant Kumar Sharma today.
📩 Visit: www.hemant.co.in
📲 WhatsApp: +91-9811681687
📧 Email: [email protected]
🎁 Get Your Free ROI Toolkit PDF
Struggling to calculate or improve your digital marketing ROI? Don’t worry — we’ve created a powerful, easy-to-understand ROI Toolkit (PDF) just for you!
It includes:
✅ ROI formulas (with examples)
✅ Channel-wise ROI benchmarks
✅ Pro tips to improve your ROI
✅ Hemant Kr. Sharma’s secret checklist to boost ad returns
✅ Bonus: Ready-to-use ROI calculator link
📥 Download Now and stop guessing — start growing!
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