How We Work – Hemant Kumar Sharma

Hemant Kumar Sharma - How We Work

A Structured, Consultation-First Engagement Process

We follow a structured, consultation-first approach to ensure clarity, fairness, and meaningful outcomes.

In digital marketing, most conversations begin with phone calls.
In our experience, that is also where confusion, misalignment, and wasted time usually begin.

This page explains how we work, why we work this way, and what you should expect before engaging with us—clearly and transparently.

Why We Don’t Start With Random Phone Calls

Every business that approaches us comes with a different context:

  • different markets
  • different constraints
  • different expectations
  • different stages of maturity

Starting with an unstructured call—without context—often leads to:

  • partial understanding
  • rushed suggestions
  • incorrect assumptions
  • avoidable back-and-forth

Our process is designed to ensure that when a conversation happens, it is meaningful, focused, and worth everyone’s time.

This is not about restriction.
It is about quality and outcomes.

Our Core Philosophy

We operate on three simple principles:

1. Clarity before conversation
Good decisions require context, not urgency.

2. Structure creates better outcomes
A defined process protects both the client and the consultant.

3. Time is valuable—on both sides
We respect your time, and we expect the same respect in return.

This philosophy guides how we handle every enquiry—without exception.

Our 4-Step Engagement Process

Step 1: Share Your Requirement (Mandatory)

All enquiries begin with structured information.

You can share your requirement via:

  • WhatsApp (text, audio note, or short video), or
  • our Request for Quote (RFQ) form

This helps us understand:

  • your business context
  • your objectives
  • your challenges
  • the seriousness of the requirement

Without this step, discussions do not proceed.

Step 2: Internal Review & Categorisation

Once details are received, your enquiry is internally reviewed and categorised into one of the following:

  • Agency Services (pre-defined scope)
  • Consultation-driven / strategic requirement
  • Exploratory or non-aligned enquiry

This ensures the right engagement model is recommended—not a generic response.

Step 3: Correct Routing (No Guesswork)

Depending on the nature of your requirement:

  • If your need is covered under existing agency services, you are guided accordingly.
  • If your requirement involves decision-making, strategy, or custom direction, consultation options are recommended.
  • If clarity or alignment is missing, communication remains asynchronous until it is resolved.

We do not force conversations where they are not productive.

Step 4: Calls & Meetings (Only When Meaningful)

Phone calls or online discussions are scheduled only after:

  • sufficient information is shared, and
  • the right engagement path is identified

Introductory calls, when approved, are brief (5–7 minutes) and meant for alignment, not free consulting.

In-depth discussions happen only through structured consultation sessions.

Our Consultation-First Model

We offer multiple consultation formats to suit different needs:

This model exists to:

  • avoid rushed decisions
  • ensure accountability
  • provide focused, outcome-oriented guidance

Consultations are not a barrier.
They are a professional standard, widely followed in legal, financial, and advisory industries.

What We Do Not Do

To maintain fairness and quality, we do not:

  • take random calls without context
  • provide free strategy over WhatsApp
  • engage in hurried or pressure-driven discussions
  • chase leads or follow up repeatedly
  • bypass process on request

This allows us to serve serious businesses better.

Who This Process Is Best Suited For

Our way of working is ideal for:

  • business owners and decision-makers
  • professionals seeking clarity, not noise
  • organisations planning long-term growth
  • those who value structured thinking over quick opinions

If this resonates with you, we will likely work well together.

The Outcome of This Process

This approach ensures:

  • better conversations
  • fewer misunderstandings
  • clearer expectations
  • higher quality engagement
  • stronger long-term outcomes

It may feel different from what the industry usually offers—but it is intentional.

Next Step

If you’re comfortable with this way of working:

We will review and guide you on the most suitable next step.

Frequently Asked Questions

(Before We Begin Any Discussion)

1. Why don’t you start with a phone call like other agencies?

Most agencies start with calls.
We start with clarity.

A phone call without context often leads to partial understanding, rushed opinions, and avoidable back-and-forth. By reviewing your requirement first—via WhatsApp or RFQ—we ensure that when a conversation happens, it is focused, relevant, and productive.

This approach respects your time and ours.

2. Other agencies are willing to discuss everything upfront. Why not you?

Different agencies operate differently.

Our model is consultation-first, not availability-first. We prioritise understanding, outcomes, and long-term alignment over instant discussions. This allows us to deliver considered guidance rather than surface-level suggestions.

If you value structure and direction, this approach works extremely well.

3. Why do you ask for an RFQ or details before any discussion?

Because every business is different.

The RFQ (or a detailed WhatsApp message) helps us understand:

  • your business context
  • your objectives
  • your challenges
  • whether we are the right fit

Without this information, any discussion would be incomplete and unfair to both sides.

4. I don’t like filling forms. Is RFQ compulsory?

The RFQ is recommended, not forced.

If you prefer, you may share your requirement via WhatsApp as a text message, audio note, or short video. The objective is clarity—not formality.

What is mandatory is context before conversation.

5. Why are consultations paid? Many people offer free advice.

Consultations exist to ensure:

  • focused attention
  • accountability
  • clear direction
  • actionable outcomes

Free advice often lacks ownership and depth. Paid consultations are a professional standard in advisory industries such as law, finance, and business consulting.

They protect the seriousness of the discussion—for both sides.

6. Can’t you just give a quick suggestion on WhatsApp or call?

We intentionally avoid giving quick or partial suggestions without understanding the full picture.

Business decisions based on incomplete information often create more problems than solutions. Our process ensures that guidance is relevant, responsible, and aligned with your goals.

7. What is the purpose of the 5–7 minute introductory call?

The introductory call is not a consultation.

Its purpose is to:

  • align expectations
  • confirm suitability
  • guide the next step

Strategic discussions happen only through structured consultation sessions.

8. What happens if my requirement fits your existing services?

If your requirement falls under our pre-defined agency services, you will be guided directly to the appropriate service structure.

In such cases, no consultation is required unless you are seeking strategic customisation beyond the listed scope.

9. What if I need something customised or strategic?

Customised or strategic requirements are handled through consultations.

This ensures:

  • proper diagnosis
  • tailored recommendations
  • clarity on feasibility, scope, and direction

It prevents assumptions and ensures decisions are made with confidence.

10. Who is this working model best suited for?

This process works best for:

  • business owners and decision-makers
  • professionals seeking clarity, not noise
  • organisations planning structured growth
  • those who value thoughtful guidance over quick opinions

If this resonates with you, we will likely work well together.

11. What if I’m not comfortable with this process?

That’s perfectly fine.

Our process is transparent so you can decide before engaging. We believe mutual alignment is essential for meaningful outcomes.

Final Note

This process exists to:

  • avoid confusion
  • reduce wasted effort
  • create better conversations
  • deliver stronger outcomes

It may feel different from the industry norm—but it is intentional.

If this approach aligns with how you prefer to work, you’re welcome to share your requirement via WhatsApp or submit the RFQ form.