Hemant Kr. Sharma – Digital Marketing Trainer

Hemant Kr. Sharma offers comprehensive training programs for clients aiming to build internal expertise within their teams. His training services are customizable, available either as in-person sessions or online programs that can be fully live, hybrid (a mix of live and recorded sessions), or a blend designed to meet the client’s unique needs. The goal is to equip clients and their employees with the knowledge and practical skills needed to manage and optimize their digital marketing efforts effectively.

This plan outlines Hemant’s training service as Digital Marketing Trainer in structure, modes of delivery, customization options, and responsibilities, establishing clear terms to guide clients through the engagement process.

Engagement Model: Digital Marketing Training Programs

1. Training Program Options and Delivery Modes

Clients can engage Hemant Kr. Sharma as Digital Marketing Trainer for training programs tailored to specific organizational goals, available in the following formats:

• In-Person Training Program: Hemant delivers the training on-site, allowing for interactive, hands-on learning. This option is ideal for teams that benefit from face-to-face engagement and active participation.
• Online Training Program (Fully Live): Delivered remotely through video conferencing, the live online format replicates a classroom experience virtually, making it accessible regardless of location.
• Hybrid Training Program (Live and Recorded): A combination of live sessions and recorded modules, this model allows flexible learning schedules. Live sessions provide real-time engagement, while recorded modules enable participants to revisit materials at their convenience.

2. Needs Analysis and Customization

Before the training program begins, Hemant conducts a thorough needs analysis to understand the client’s specific goals, the current skill level of participants, and the organizational focus areas. This analysis informs the customization of training content and delivery mode to ensure the program aligns with both the client’s strategic goals and the participants’ learning needs.

• Client Goals and Objectives: Identifying the client’s desired outcomes, such as increasing SEO proficiency, mastering social media management, or understanding Google Ads.
• Skill Level Assessment: Gauging participants’ current knowledge and skills to adapt training materials to a suitable complexity level.
• Content and Curriculum Design: Based on analysis, Hemant designs a curriculum covering core areas like digital strategy, campaign planning, content creation, analytics, and platform-specific techniques (e.g., Google Ads, SEO).

3. Training Program Deliverables

Based on the client’s preferred delivery model, Hemant’s training programs include the following deliverables:

• Customized Training Modules: Tailored content that covers both foundational concepts and advanced practices, with practical exercises, case studies, and examples relevant to the client’s industry.
• Live Sessions (In-Person or Online): Interactive, instructor-led sessions to introduce and explore key digital marketing topics, allowing for real-time Q&A and discussion.
• Recorded Modules (for Hybrid Programs): Pre-recorded video modules that participants can access anytime, providing flexibility in learning.
• Training Materials: Presentation slides, handouts, templates, and other supporting materials to reinforce learning.
• Post-Training Support (Optional): Additional resources or follow-up sessions for troubleshooting or advanced discussions, ensuring skills are effectively applied in the client’s projects.

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