Hemant Kr. Sharma -Digital Marketing Consultant

Hemant Kr. Sharma offers versatile and impactful consulting services for clients seeking expertise in digital marketing strategies. His services range from one-time strategic planning to ongoing advisory support, depending on the client’s preferences and needs.

As an experienced Digital Marketing Consultant, Hemant provides a flexible engagement model, either guiding clients through a blueprint of actions that they may execute independently or supporting them on an ongoing basis throughout their project’s execution.

This business plan details the options available to clients for working with Hemant as an external consultant, providing clarity on the scope of his services, possible engagement structures, and the mutual responsibilities involved. This ensures transparency and establishes a framework that protects the interests of both parties for professional and legal purposes.

Engagement Model: External Consulting for Digital Marketing Strategy and Execution Support

1. Engagement Options

Clients may engage Hemant Kr. Sharma as a digital marketing consultant under two primary engagement models:

• Strategic Blueprint Development: Hemant creates a detailed, actionable digital marketing plan based on client objectives. The client’s internal team or an external agency then executes this plan, following his guidance.

• Ongoing Advisory Role: In addition to the strategic blueprint, Hemant provides continuous oversight, support, and advice throughout the execution process. This model is ideal for clients seeking expert support to refine strategy based on real-time results or evolving goals.

2. Client Consultation and Project Discovery

Before formal engagement, Hemant will conduct an initial consultation to understand the client’s marketing objectives, current capabilities, and budgetary preferences. This step ensures that both parties have a shared understanding of the project’s vision, scope, and desired outcomes.

• Situation Analysis: Reviewing the client’s existing digital marketing assets, positioning, and market to identify strengths, opportunities, and gaps.
• Goal Setting: Clearly defining measurable objectives, such as increased brand visibility, lead generation, or sales conversion.
• Scope Definition: Outlining deliverables, timelines, and milestones to ensure realistic expectations.

3. Service Deliverables

Based on the engagement model chosen, Hemant’s deliverables may include:

• Digital Marketing Blueprint: A comprehensive strategic document outlining:
  • Target audience analysis
  • Channel selection (SEO, social media, Google Ads, Meta Ads, etc.)
  • Content strategy
  • Budget and resource allocation recommendations
  • Key Performance Indicators (KPIs) for tracking success
• Execution Guidelines: Detailed instructions for each action point within the strategy, including creative directions, recommended tools, and third-party resources.
• Ongoing Support (if applicable): Monthly or quarterly review meetings, performance analysis, and strategic adjustments based on data-driven insights to optimize the project’s impact.