Case Study: Digital Marketing Campaign for WBF Foundation Day 2.0

Hemant K Sharma - Digital Marketing Consultant - Case Study

Introduction: A Celebration with a Mission

Every organisation has turning points—moments that redefine its identity, shape its perception, and expand its influence. For World Baniya Forum (WBF), the Foundation Day 2.0 event on August 2, 2025, became one such defining milestone.

What started as an anniversary celebration quickly transformed into a business growth platform for Delhi NCR, thanks to a carefully designed digital marketing campaign. This case study tells the story of how we helped WBF overcome budget, time, and perception challenges to deliver an impactful, inclusive event that resonated far beyond its community roots.

WBF Banner for Case Study

About WBF – More Than a Community

Founded with the vision of strengthening entrepreneurial ties, World Baniya Forum (WBF) is not just a community—it is a structured business networking organisation. WBF brings together pioneer business owners, entrepreneurs, and professionals who believe in growth through collaboration.

Its mission is simple yet powerful:

  • Build trust-driven relationships
  • Create structured referral opportunities
  • Offer mentorship and growth pathways
  • Help businesses scale collectively

For many in Delhi NCR, WBF has already become an engine of growth, where introductions convert into partnerships, and networking creates measurable impact.

WBF - Social Media Post - Case Study
WBF - Social Media Post - Case Study
WBF - Social Media Post - Case Study

Why Foundation Day 2.0 Mattered

This was not just another gathering. Foundation Day 2.0 was a statement of intent.

  1. For WBF as an organisation – It was a chance to position itself as inclusive, multi-community, and future-ready, breaking away from the perception that it was only for one community.
  2. For WBF members – It created a platform to showcase businesses, connect with new prospects, and strengthen intra-community collaboration.
  3. For the wider Delhi NCR business ecosystem – It offered a rare open networking opportunity, where entrepreneurs from all communities could discover structured business networking and its benefits.

The Mandate: Expectations from WBF

WBF set clear goals for the campaign:

  • Generate qualifying business leads to sell event tickets.
  • Increase visibility on Facebook, Instagram, LinkedIn, and YouTube.
  • Deliver high-quality creatives, reels, videos, and print banners for consistent branding.
  • Build a responsive, SEO-friendly landing page to capture leads.
  • Use Google Ads and Meta Ads effectively within a limited budget.
  • Handle Facebook Messenger inquiries instantly through automation and manual engagement.
  • Create organic buzz through listings and classified submissions.

The Challenges: Reality Check

  1. Limited Budget – The campaign had to stretch a low-to-medium budget across multiple platforms, ad spends, and creative requirements.
  2. Compressed Timeline – With just two months (June 1 – August 1), we had to optimise every activity for maximum impact.
  3. Social Media Readiness – WBF’s profiles needed significant improvements before running high-visibility campaigns.
  4. Brand Perception Barrier – The biggest challenge was repositioning the event as inclusive for all communities, not just limited to the “Baniya” identity.

Our Strategy: Blending Creativity, Tech & Targeting

We approached this campaign with a 360° integrated strategy:

1. Landing Page Development

  • Built a responsive, SEO-optimised landing page with persuasive copy and clear CTAs.
  • Optimised for mobile-first users, as over 80% of prospects engage via mobile.
  • Integrated lead capture forms for inquiries and ticket sales.
WBF - Case Study - Landing Page
WBF - Case Study - Landing Page
WBF - Case Study - Landing Page
WBF - Case Study - Landing Page
WBF - Case Study - Landing Page
WBF - Case Study - Landing Page
WBF - Case Study - Landing Page
WBF - Case Study - Landing Page
WBF - Case Study - Landing Page

2. Paid Campaigns (Google Ads + Meta Ads)

  • Google Ads were used to capture search intent leads—business owners actively looking for networking events in Delhi NCR.
  • Meta Ads (Facebook + Instagram) were deployed for awareness, engagement, and retargeting.
  • Optimised ad creatives and copies weekly to stay under budget while improving click-through rates.

3. Facebook Messenger Automation + Manual Handling

  • Deployed instant automated replies for FAQs.
  • Actively managed manual responses to qualify leads, building trust through personal conversations.
  • Converted Messenger into a real-time help desk for ticket inquiries.

4. Creative Production & Branding

  • Designed high-quality reels, video promos, and print-ready graphics for banners, hoardings, and event collaterals.
  • Maintained a consistent theme and branding across all platforms.
  • Storytelling approach for reels: community, growth, inclusivity, networking.

5. Organic Buzz & SEO

  • Performed classified submissions, event listings, and directory submissions to amplify reach.
  • Optimised landing page for event keywords.
  • Shared event updates on LinkedIn to tap into the professional audience.

6. Inclusive Positioning

  • Crafted campaign messaging around “Networking Beyond Boundaries”.
  • Communicated that the event was open to all communities in Delhi NCR.
  • Used visual diversity in creatives to reinforce inclusivity.

Achievements: What We Delivered

  1. Lead Generation:
    • Achieved qualifying leads through both organic activities and paid campaigns.
    • Stayed under 70% of the projected budget, optimising ad spends efficiently.
  2. Google Ads ROI:
    • Delivered high-quality traffic from targeted search queries.
    • Conversion-focused campaigns drove inquiries directly to the landing page.
  3. Messenger Engagement:
    • Automated + manual handling of leads provided instant trust-building interactions.
    • Many ticket purchases were influenced directly through Messenger responses.
  4. Social Media Growth:
    • Facebook Page: Increase in likes and followers.
    • Instagram: Steady growth in followers and engagement.
    • LinkedIn: Higher visibility among professionals through organic posts.
    • YouTube: Increase in subscribers through teaser and promo videos.
  5. Creative & Branding Excellence:
    • Delivered professional, print-ready banners and digital creatives.
    • High-quality video reels enhanced the event’s buzz.

Testimonials & Impact

Members and new participants appreciated the professional look, inclusivity, and responsiveness of the campaign. WBF leadership acknowledged that the event not only strengthened existing networks but also attracted entrepreneurs from non-Baniya communities, proving the power of positioning and execution.

Conclusion: A Milestone in Networking

The WBF Foundation Day 2.0 campaign was a textbook example of how strategy, creativity, and smart execution can overcome constraints of budget, time, and perception.

By combining:

  • Google Ads + Meta Ads for lead generation
  • Messenger automation for instant engagement
  • SEO & organic buzz for credibility
  • Creatives & storytelling for branding consistency

…we helped WBF turn a community anniversary into a regional business networking milestone.

For us, this project reaffirmed that digital marketing is not just about ads—it’s about positioning, inclusivity, and trust-building.