Background:
Shri Tilak Ram Gupta, a BJP candidate for the Tri Nagar Vidhan Sabha constituency, sought comprehensive digital and on-ground campaign support to enhance his visibility, engagement, and connect with the electorate. Hemant Kumar Sharma, Digital Marketing Consultant and Trainer, spearheaded the campaign strategy and execution, ensuring a seamless integration of print and digital mediums.
Objectives:
- Develop a cohesive political campaign strategy.
- Design and deliver engaging print and digital assets.
- Optimize and manage social media profiles.
- Increase brand value through strategic online and offline communication.
- Drive voter engagement and awareness via Meta Ads and organic campaigns.
Challenges:
- Facebook Page and Instagram Profile: Dormant for five years with minimal reach, engagement, and followers.
- Twitter/X and YouTube Channel: New or inactive, requiring substantial growth within a short span.
- Meta Ads: Stringent political campaign ad verification processes and payment challenges.
- Website: Need for rapid design and deployment within five days.
Strategy and Execution:
- Print and Branding Support:
- Designed high-quality stickers, pamphlets, and other printable materials.
- Created visually appealing branding content for rallies and roadshows.
- Social Media Management:
- Managed Facebook, Instagram, Twitter/X (verified), YouTube, and a new website.
- Created and scheduled daily updates showcasing Shri Gupta’s engagements and voter interactions.
- Designed specific content for rallies and roadshows.
- Organic Growth:
- Optimized dormant social media accounts to boost visibility.
- Produced 586 posts on Facebook, 375 posts on Instagram (including 160 reels), and 125 posts on Twitter/X.
- Meta Ads Campaigns:
- Verified and launched over 50 campaigns, creating 200 ad sets and 500 ads.
- Resolved challenges related to political campaign verification and payment modes.
- Website Development:
- Launched a new website in just five days with fresh content, branding, and manifesto uploads.
- Integrated Instagram feeds for real-time updates.
Results (21-Day Campaign Period)
Our well-structured and strategically executed campaign for Shri Tilak Ram Gupta delivered impressive growth and engagement across multiple digital platforms. Here’s a breakdown of the key results achieved within just 21 days:
1. Facebook Page Growth & Engagement
Shri Tilak Ram Gupta’s Facebook page had been dormant for nearly five years, leading to low reach and engagement. Our team optimized the profile, updated branding, and initiated a consistent posting schedule.
- Followers Growth: Increased from 7,000 to 28,500, adding 22,000 new page likes organically and through targeted campaigns.
- Content Strategy: A total of 586 posts were designed and published, including daily updates, campaign highlights, key voter interactions, and branding material.
- Audience Engagement: Engagement skyrocketed to 71,000 interactions, as voters actively commented, shared, and reacted to the posts.
- Profile Visibility: The page received 58,000 profile views, indicating high interest from potential voters.
- Impressions & Reach: The content amassed 5 million impressions, reaching 4 million unique users, ensuring Shri Gupta’s campaign messages resonated widely in the constituency.
2. Instagram Profile Revamp & Engagement
The candidate’s Instagram presence was almost negligible, with only 200 followers and little content. We revitalized the profile by introducing a mix of engaging reels, stories, and static posts.
- Followers Growth: Increased from 200 to 1,200, with a highly engaged audience interacting with campaign-related content.
- Content Production: Published 375 posts, including 160 reels that showcased rallies, speeches, and on-ground voter engagement.
- Massive Reach & Visibility:
- Total Impressions: 19 million
- Reach: 14 million unique users
- Reels & Stories Impact:
- Reels Engagement: 4,000+ interactions, helping drive high visibility.
- Stories: 431 engaging stories kept the audience updated on campaign activities.
- Stories Engagement: A staggering 85,000 interactions, showing voters were actively engaging with real-time updates.
3. Twitter/X Verification & Engagement
Twitter/X was either inactive or newly set up, requiring a fresh start and rapid verification to establish credibility.
- Verification Success: Successfully navigated the verification process, ensuring authenticity and credibility.
- Followers Growth: Increased to 616 followers, with organic growth through consistent posting and engagement strategies.
- Engagement & Activity:
- Total Posts: 125 tweets covering campaign updates, policy messages, and interactive responses.
- Audience Engagement: 1,000+ interactions, including likes, retweets, and replies from politically engaged users.
4. YouTube Channel Growth & Video Content
Given the lack of an active YouTube presence, we focused on video storytelling and campaign highlights to engage voters visually.
- Subscribers Growth: Reached 95 subscribers, starting from scratch.
- Content Strategy: Published 113 high-quality videos, covering speeches, roadshows, and behind-the-scenes campaign moments.
- Views & Watch Time:
- Total Views: 2,000
- Watch Time: 670 minutes, reflecting strong voter interest in campaign content.
5. Meta Ads Execution & Political Campaign Management
Running ads for political campaigns involves additional verification and challenges, especially with payment processing and approvals. We successfully tackled these hurdles and executed a high-impact advertising strategy.
- Political Campaign Verification: Successfully navigated Meta’s verification process for political campaigns, ensuring compliance and transparency.
- Ad Campaigns Execution:
- 30+ targeted campaigns designed to increase reach, engagement, and voter conversion.
- 100+ ad sets created to segment and target specific demographics within Tri Nagar.
- 250+ unique ad creatives delivered across Facebook and Instagram, ensuring varied messaging and engagement.
- Challenges Overcome: Addressed and resolved Meta’s payment mode issues, ensuring seamless ad delivery throughout the campaign period.
6. Website Launch & Branding Integration
A dedicated website was developed within just five days, ensuring Shri Gupta had a centralized digital platform for voters to access campaign updates and policy information.
- New Website Development: Designed and launched a fully functional, responsive website featuring key campaign messaging and voter information.
- Brand Consistency: The website was aligned with Shri Gupta’s social media presence, maintaining a cohesive brand image.
- Live Updates & Integration:
- Integrated Instagram feeds to display real-time updates.
- Hosted BJP’s national manifesto and Tri Nagar constituency-specific manifesto to educate voters.
Final Impact & Conclusion
The campaign’s success was evident in the impressive reach, engagement, and growth achieved in just 21 days. By strategically leveraging print media, digital platforms, and paid advertising, we significantly increased Shri Tilak Ram Gupta’s visibility and credibility as a strong BJP candidate in Tri Nagar. The campaign not only optimized his online presence but also effectively connected him with local voters, ensuring a more impactful electoral strategy.
The culmination of these efforts was reflected in the election victory of Shri Tilak Ram Gupta on February 8, 2025, securing a decisive win in the Tri Nagar constituency. With a total of 59,073 votes, he achieved a 53.36% vote share, reinforcing his strong voter connect and acceptance of his leadership vision. The digital campaign played a pivotal role in mobilizing supporters, enhancing engagement, and ensuring a consistent communication flow with the electorate. This victory stands as a testament to the power of strategic digital marketing and its influence on modern-day political campaigns, setting a new benchmark for future electoral strategies.