Introduction
Client Name: Shri Raghubir Chand (SRC) Medical and Maternity Centre
Location: Budh Vihar, Delhi
Industry: Healthcare – Hospital, Maternity & Pulmonology
Project Scope: Branding, Website Development, SEO, Social Media Optimisation (SMO), Online Reputation Management (ORM)
Project Duration: November 2024 – Ongoing
SRC Medical and Maternity Centre is a local multispeciality healthcare facility offering high-quality medical services in gynecology, maternity care, and respiratory (pulmonology) treatments. Despite their offline reputation, the clinic lacked a digital presence and discoverability. Our challenge was to build them into a trusted, Google-ranking healthcare brand for their region.
Project Objectives
- Build a powerful and consistent brand identity
- Develop a fast, professional, SEO-compliant website
- Rank on Google for local doctor and treatment-related keywords
- Enhance social media presence for brand recall
- Improve online visibility and reputation through GMB and reviews
Phase 1: Branding & Visual Identity
We began the project in November 2024 by setting the foundation for SRC’s branding:
✅ Domain Name Selection
After analysing location, brand recall, and SEO benefit, we finalised www.srchospital.in – a clean, memorable, and location-specific domain.
✅ Logo Design
A distinct visual identity was designed:
- Red “H” for Hospital (symbolising urgency and care)
- SRC at the centre, denoting the brand name
- Blue protective hands, representing safety, care, and trust
✅ Brand Theme & Colour Palette
We adopted a professional and healthcare-friendly theme with red and blue as the primary colour codes — conveying trust, medical authority, and compassion.
Phase 2: Professional Photography & Videography
On 01 December 2024, we organised a full-scale photography and videography shoot with a specialised third-party agency. The goal was to capture real and relatable visuals from the hospital premises including:
- Doctors (Dr. Priyanka & Dr. Puneet) in action
- Patient consultations and OPD services
- Maternity ward interiors
- Staff and real-time hospital environment
- Facility walk-through and hygiene infrastructure
This authentic visual content was later used across the website, Google, and social media for maximum impact and trust-building.
Phase 3: Website Design & Development
After receiving the photo and video assets, we began building a custom PHP-based website from scratch — no WordPress, no templates — just pure, professional coding with SEO in mind.
Key Highlights:
- In-house PHP Development for custom design and performance. Proprietary technology and in-house developed closed-source software backed the website.
- Mobile-responsive & clean layout
- Hosted on private secure server with SSL encryption
- Meets Core Web Vitals for speed, stability, and responsiveness
- SEO-friendly architecture including schema, clean URLs, sitemap, and meta structure
The website was launched in mid of February 2025, enabling the foundation of SEO and digital visibility.
Phase 4: Search Engine Optimisation (SEO)
With the website live, we deployed a detailed SEO strategy focused on local discoverability, doctor-based queries, and treatment-based search terms.
Tactics Used:
- Keyword mapping & on-page content optimisation
- Local SEO with schema integration
- High-quality backlink building
- Blog creation & content marketing
- GMB listing optimisation and map pack positioning
- Monthly tracking and SEO audits via Google Search Console
📊 Ranking Achievements (Top Keywords on Page 1)
Doctor-Based Keywords:
- dr priyanka mange ram park
- dr priyanka budh vihar
- dr puneet mange ram park
- dr puneet budh vihar
Treatment + Location-Based Keywords:
- bronchitis treatment budh vihar
- uterine fibroids treatment budh vihar
- sarcoidosis treatment budh vihar
- ovarian cyst treatment budh vihar
- experienced pulmonologist budh vihar
- best gynaecologist mange ram park
- pleural effusion treatment budh vihar
- bronchiectasis treatment budh vihar
- sleep apnea treatment budh vihar
- copd treatment budh vihar
- pneumonia treatment budh vihar
- pulmonary fibrosis treatment budh vihar
- tuberculosis (TB) treatment budh vihar
- asthma treatment budh vihar
Hospital/Clinic Keywords:
- src hospital budh vihar
- src medical and maternity centre
- gynaecologist near me
- maternity hospital near me
- budh vihar hospital
- best gynecologist near me
These rankings contributed to a significant increase in organic visibility, local trust, and direct walk-in and telephonic appointments.
Phase 5: Social Media Optimisation (SMO)
In parallel with SEO, we activated and managed SRC’s presence on:
Content Strategy:
- Medical awareness posts (e.g., Women’s Health Week, World TB Day)
- Doctor spotlight reels
- Facility showcases and cleanliness features
- Patient testimonials and behind-the-scenes stories
- Festival greetings and healthcare tips
Posting Frequency:
- 3–4 times per week, including reels, carousel creatives, static posts
Outcome: 5X growth in page engagement and 150% increase in page followers within 90 days.
Phase 6: Online Reputation Management (ORM)
Since trust is everything in healthcare, we executed a local ORM strategy:
Activities:
- Claimed & optimised Google My Business listing
- Embedded location map and appointment links on GMB
- Encouraged genuine patient reviews and responses
- Setup WhatsApp query system for immediate response
Results:
- ⭐ 4.8+ Google rating
- 📈 60+ authentic reviews in 3 months
- 📍 Featured consistently in Google’s 3-pack for Budh Vihar queries
Results Summary (First 90 Days)
| Metric | Before Project | After 3 Months |
|---|---|---|
| Website Traffic | Not Applicable | 1,200+ visits/month |
| Page 1 Keywords | NA | 20+ |
| Google Reviews | 25+ | 60+ |
| Social Media Reach | None | 5X Growth |
| GMB Discovery | Limited | Top 3 Local Map Results |
Our Unique Edge
Some of the most impactful techniques and strategies that brought these results remain proprietary and confidential. These include:
- Proprietary in-house closed source CMS Application backing Website
- Micro-geotargeting for local SERPs
- Conversion-based design blocks
- Quality link distribution networks
- AI-assisted SEO tracking
- Real-time Google ranking signals tracking
These advanced and ethical techniques, when executed precisely, provided SRC Medical with a competitive edge in their niche market.
Conclusion & Next Steps
From being just another local clinic in Delhi, SRC Medical and Maternity Centre has become a visible, credible, and trusted name in the Budh Vihar area — all within a few months of digital transformation.
Upcoming Plans:
- Instagram & YouTube launch
- WhatsApp Broadcast for OPD recalls
- Google Ads Campaign for Emergency Services
- Preventive Care Email Campaigns
This project is a proven example of how a data-backed digital strategy can empower local healthcare providers to rise above competition and build long-term credibility and trust.
Do you also want your clinic or hospital to become the next trusted digital brand in your area?
Let’s work together – contact Hemant Kr. Sharma today!