Brand Overview
Brand Name: Bliss of Earth
Parent Company: Harmony Lifesciences
Headquarters: New Delhi, India; Also have operations at Al Nahda, Dubai (UAE) and Cairo, Egypt
Category: Health, Wellness & Lifestyle
Initial Focus: Health, Wellness, Cosmetics & Feminine Hygiene
Current Portfolio (2025): 300+ products across:
- Feminine Hygiene
- Stevia and Natural Sweeteners
- Edible Oils
- Indian Spices & Food Products
- Nutritional Salts, Seeds, and Dry Fruits
- Herbal Skincare (Face Wash, Soaps)
- Cosmetics & Wellness Products
Project Start and Strategic Objectives
The journey of Bliss of Earth began in mid-2016 with a vision to provide natural and sustainable health & wellness solutions. With digital disruption peaking in India, the founders aimed to leverage online platforms to create a strong digital brand and e-commerce presence from day one.
To achieve this, they partnered with Hemant Kr. Sharma, a seasoned Digital Marketing Consultant, to execute a complete digital branding and online growth strategy.
Phase-Wise Contributions by Hemant Kr. Sharma
Phase 1: Branding & Digital Identity Setup (July–October 2016)
- 📅 Domain Registered: 8th July 2016
- 🌐 Website Development: Brand website designed, developed, and launched within 3 months.
- 🖼️ Logo & Creative Design: Original brand logo and visual elements created.
- 🧩 Initial Setup Includes:
- Company portfolio and product info pages
- Brand storytelling and visual identity alignment
- Responsive UI/UX for desktop and mobile
“We built the digital identity of Bliss of Earth from scratch to a professional, credible, and scalable online asset.” – Hemant Kr. Sharma
Phase 2: Social Media Presence & Optimisation
- 📲 Social Media Profiles Created & Branded:
- 🧠 Optimisation Strategy:
- Username alignment and bio optimisation
- Brand-aligned content design and calendar setup
- Community engagement and organic reach enhancement
Phase 3: E-Commerce Integration & Growth (2017–2019)
- 🛒 E-commerce Functionality Added:
- Shopping cart, secure payment gateway, shipping automation
- Enhanced product categorisation and SEO-friendly URLs
- 📦 Amazon India Seller Account:
- Account setup, brand registry and product cataloguing
- A+ content creation for premium listings
- Sales channel integration for order management and fulfilment
“We transformed the website into a full-fledged e-commerce platform just as India’s online buying behavior boomed post-2017.”
Phase 4: Marketplace & Platform Scaling
- 🔍 SEO & Google Search Optimisation:
- Keyword research, on-page SEO for 100+ SKUs
- Google Search Console and Analytics integration
- 🛍️ Amazon Ads Strategy:
- Sponsored product campaigns and dynamic ad optimisation
- ROI-focused bidding and conversion tracking
- 📈 Growth Tools Introduced:
- Email Marketing (Transactional + Promotional)
- WhatsApp Business API for customer queries
- Facebook & Instagram Ads for product launches
Phase 5: Technology & Team Building Support
- 🧑💻 Tech Infrastructure Setup:
- Domain & Web Hosting
- SSL Security Integration
- Business Email Setup
- CDN & Caching Optimisation for website speed
- 👥 Team Hiring Support:
- Assisted in shortlisting and onboarding digital marketing talent
- Helped create in-house social media and order processing teams at Delhi warehouse
Global Expansion Support
With steady growth in India, the brand expanded internationally to Dubai and Egypt, targeting a health-conscious consumer base across the Middle East and North Africa (MENA).
“Our foundation in digital setup, SEO, e-commerce readiness, and marketplace strategy empowered the brand to expand globally without dependency on physical stores.” – Hemant Kr. Sharma
📊 Key Results and Impact
| Milestone | Outcome |
|---|---|
| Digital Presence Setup | 3 months from concept to live site and social handles |
| Product Listings & Expansion | From 10 SKUs to 300+ products by 2025 |
| Amazon India Sales | Thousands of orders fulfilled via seller dashboard |
| Website Monthly Traffic | 20X increase from launch year |
| Global User Base | Orders from India, UAE, and Egypt |
| Team Growth | From 3 to 15+ dedicated digital support staff |
Conclusion
The success of Bliss of Earth lies in its visionary leadership and its early, strategic investment in digital marketing and e-commerce. Through a well-orchestrated partnership with Hemant Kr. Sharma, the brand evolved from a niche essential oils business to a full-spectrum wellness brand with global reach.