For professionals in the legal field, credibility is traditionally built inside courtrooms. However, with changing audience behaviour, online visibility has become equally important for public trust and awareness. This case study outlines how Advocate Yogesh Aggarwal, Partner at Juris Law Offices, Pitampura and a respected practitioner at the Delhi High Court and Rohini Court, built a strong and lasting social media presence starting from scratch. Between 2018–2019, a structured digital foundation was created under the strategic guidance of Hemant Kumar Sharma – Digital Marketing Consultant, which later enabled consistent audience growth and long-term visibility across platforms.
About the Client
Advocate Yogesh Aggarwal, Partner at Juris Law Offices, Pitampura, is recognised as one of the prominent and reputed lawyers in the Delhi High Court and Rohini Court. Known for his integrity, sharp legal expertise, and deep commitment to his clients, he has earned a strong reputation within the legal fraternity.
What clearly differentiated Advocate Yogesh Aggarwal was his willingness to adapt to new platforms despite being in a traditional profession. While many peers remained hesitant, he showed curiosity, openness, and practical involvement in understanding how social media could be used responsibly for legal awareness.
The Challenge
In 2018, his professional credibility was already well established in the legal space, but his online visibility was almost non-existent. There were no official accounts, no digital strategy, and no structured presence to showcase his knowledge to a wider audience.
The challenge was to:
- Build his digital identity from scratch.
- Create a foundation that reflected his professional expertise while making him approachable to the general public.
- Position him not only as a lawyer but also as a voice on social and legal awareness.
The Collaboration
Between 2018–2019, I worked with Advocate Aggarwal to lay down a solid digital foundation:
- Setup & Optimisation of Profiles: Facebook, Instagram, Twitter, and a dedicated YouTube channel.
- Content Planning: Crafted an initial calendar focusing on legal insights, public awareness, trending issues, and simplified explanations.
- Growth Strategy: Built the first layer of audience engagement, setting the stage for long-term community building.
A major strength of this engagement was his personal involvement. Advocate Aggarwal did not limit himself to approvals alone. He actively participated in content discussions, stayed updated with trending formats, and showed genuine interest in public-centric topics such as social issues, legal awareness, and current affairs. On multiple occasions, he personally invested time in creative tasks, especially for YouTube, ensuring the messaging stayed relevant and impactful.
The Transformation
What began as a digital experiment soon turned into a movement of awareness and connection.
- Instagram audience crossed 55,000+ followers, built organically through consistent engagement.
- YouTube channel grew to 1.4 lakh subscribers, becoming a recognised source for legal awareness and public education.
- Established long-term digital recall as a lawyer who communicates beyond the courtroom.
- He didn’t just rely on the base we created — he energised it, decorated it, and made it his own stage.
While my role was to design the initial structure and direction, Advocate Aggarwal took ownership of carrying it forward. He strengthened the framework through consistency, energy, and direct audience engagement — particularly on YouTube — turning the base into a high-impact communication channel over time.
Why This Worked
- Adaptability: Despite being in a different professional field, he was quick to adapt to social media culture.
- Engagement: He connected with people not as a lawyer in a black coat, but as a relatable voice of awareness.
- Creativity & Dedication: He kept experimenting with trending formats, awareness campaigns, and relatable storytelling.
- Consistency: His energy ensured that the platform never went silent.
Key Outcome
- A lawyer without any digital presence became one of the most followed legal professionals in Delhi NCR.
- From zero to 55K+ Instagram followers and 1.4 lakh YouTube subscribers within a short span.
- Built a personal brand that stands strong and continues to grow, inspiring other professionals to opt the digital era.
Conclusion
This case study demonstrates that when professional expertise is supported by the right digital groundwork and sustained personal effort, even conventional professions can build meaningful online visibility. The foundation created during 2018–2019 continues to support Advocate Yogesh Aggarwal’s digital presence, reflecting the value of clarity, consistency, and hands-on involvement in social media branding.
Why Strategy & Foundation Must Come First
One clear learning from this case study is that results on digital platforms do not come from random execution. They come from starting with the right questions, the right structure, and the right guidance.
Before any content was published or any platform was scaled, the focus remained on understanding objectives, audience behaviour, platform relevance, and communication boundaries, especially important for a profession like law. This strategic clarity ensured that every effort made later was aligned, responsible, and sustainable.
Starting with a consultation-first approach helps avoid common mistakes such as choosing the wrong platforms, copying trends blindly, or investing time and money without direction. A well-planned foundation not only saves resources but also creates a framework that can be expanded confidently over time — even when execution changes hands.
This is precisely why consultation and strategic groundwork are recommended before moving into execution. Once the base is right, growth becomes structured, measurable, and long-lasting.
Not sure where to start? A consultation helps define the roadmap before any commitment.
For Law Firms & Lawyers
The approach outlined in this case study reflects the same strategic framework used while advising law firms and individual practitioners across India. Platform selection, content boundaries, audience understanding, and compliance considerations are always addressed before execution.
If you are a law firm or an independent lawyer looking to build digital visibility with clarity and structure, you may explore our detailed approach here: